Homo Economicus is a Bad Assumption

  • In America which have people of higher reciprocity, people tend to split around the 40%-60% mark with an acceptance rate of about 75%
  • If we go to an emerging economy such as Machiguenga, regardless of the offers the acceptance rate was close to 100% because any money was welcomed
  • In Lamelara, a hunter gathering tribe, the offering rate was around 60% making the offer optimal for the person receiving the trade. This high reciprocity is caused because of the high interdependence of Lamelara tribe where they all hunt together, all wash together and all each together.
  • self-direction
  • stimulation
  • hedonism- urge to seek pleasure
  • Achievement
  • Power
  • Security
  • Conformity/ Tradition
  • Benevolence
  • Universalism

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